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Termly

Purpose: Consent Management Platform driving marketing/analytics tag firing.

Current use​

  • Web GTM listens to userPrefUpdate and other Termly events to gate marketing tags.
  • Consent Mode is intended to be enabled in-container; user confirmed it is installed with Termly.

Dependencies​

  • GTM web container GTM-PGPK24VR.
  • Downstream tags: GA4, Google Ads, Meta, LinkedIn, Pinterest, Microsoft UET, Reddit.

TODO​

  • Confirm Consent Mode mapping (ad_storage, analytics_storage) to Termly signals.
  • Note region-specific rules if any (UK/EU).
  • Document Termly account owner and environment configuration.