Skip to main content

LinkedIn

Purpose: LinkedIn Insight Tag (web) and Conversion API (server) for B2B tracking.

Current use​

  • Web: Insight tag firing on Termly consent update.
  • Server: LinkedIn - Conversions Tag in GTM-NHVBMP3D with conversion ID lookup (Lead → 22422434); Access Token stored in variable.
  • Legacy server tag LI Tag Template - Lead Server 19266098 is paused.

Dependencies​

  • Termly consent.
  • sGTM marketing events (lead_form_submit, demo_form_submit).

TODO​

  • Confirm conversion rule URNs and map all required events (lead, demo).
  • Validate consent enforcement and data minimisation.
  • Document account owner and ad account IDs.