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Cloudflare

Purpose: CDN, security, DNS management, and performance layer for Pacing Agency domains.

Current use

  • DNS management for three domains: pacing.agency, pacingagency.com, pacingagency.co.uk.
  • CDN and proxy in front of AWS hosting; HSTS enabled; SSL via Cloudflare.
  • Cloudflare Browser Insights running for RUM/performance telemetry.
  • Workers and redirect rules (to be documented).

Domains managed

DomainZone IDPlanStatusPrimary useProxy status
pacing.agency7b33df94002298798689223a84510c73Free WebsiteActiveMain agency website (Webflow)Proxied
pacingagency.comda23822fff12b011ab03601dec1c9430UnknownActiveTwentyCRM instanceNot proxied
pacingagency.co.uk654b10d6d4cfb4c17d37e8339e6758d0UnknownActiveEmail/redirectsMixed

DNS Records

pacing.agency

Name servers:

  • cheryl.ns.cloudflare.com
  • greg.ns.cloudflare.com

A Records:

SubdomainIPProxyPurpose
apiforms.pacing.agency134.209.40.56YesAPI forms
comments.pacing.agency91.98.226.29NoComments service
dam.pacing.agency91.98.226.29NoDAM - ResourceSpace
email.pacing.agency91.99.193.35NoNotifuse
forms.pacing.agency134.209.40.56YesForms
headshots.pacing.agency91.98.70.125NoHeadshotAI
images.pacing.agency91.99.193.35NoNotifuse image CDN
n8n.pacing.agency91.98.150.95NoN8n workflow automation
ttluserjourney.pacing.agency34.36.161.3NoUser Journey Tool (Google Cloud Run)

CNAME Records:

SubdomainTargetProxyPurpose
data.pacing.agencyeue.stape.netNoStape sGTM server
form.pacing.agencydomains.opnform.comNoOpenForm
freeagent-mailer.pacing.agencypm.mtasv.netNoFreeAgent mailer
load.data.pacing.agencyleue.stape.netNoStape custom loader
pacing.agencycdn.webflow.comYesMain site (Webflow)
www.pacing.agencycdn.webflow.comYesMain site (Webflow)

MX Records:

SubdomainPriorityTargetPurpose
pacing.agency1aspmx.l.google.comGoogle Workspace
pacing.agency5alt1.aspmx.l.google.comGoogle Workspace
pacing.agency5alt2.aspmx.l.google.comGoogle Workspace
pacing.agency10alt3.aspmx.l.google.comGoogle Workspace
pacing.agency10alt4.aspmx.l.google.comGoogle Workspace
front-mail.pacing.agency100mx.sendgrid.netFrontApp support
send.updates.pacing.agency10feedback-smtp.eu-west-1.amazonses.comCRM1 (TwentyCRM)

TXT Records:

SubdomainValuePurpose
pacing.agencyv=spf1 include:_spf.google.com include:spf.mtasv.net include:_spf.freeagent.com ~allSPF record
pacing.agencygoogle-site-verification=_iYPZPZnfhRF06EI7drtfQHpyOQIgzuQSBc8pbmDRIIGoogle Search Console
pacing.agencygoogle-site-verification=oiSUoEn_XBqNiDth2oE2Xa-WyQNibpclETYyQtvFgmMGoogle Search Console
pacing.agencypinterest-site-verification=240531e3e0e643455f627266dfb9582aPinterest verification
_dmarc.pacing.agencyv=DMARC1; p=none; rua=mailto:15f85ec1560545c6960f494ffb78da31@dmarc-reports.cloudflare.net; fo=1; pct=100; aspf=r; adkim=sDMARC policy
_webflow.pacing.agencyone-time-verification=9c50407e-6e33-4500-8606-303122c4e1a0Webflow verification
google._domainkey.pacing.agencyDKIM key (Google)Email authentication
fnt._domainkey.pacing.agencyDKIM key (FrontApp)Email authentication
20250303124725pm._domainkey.pacing.agencyDKIM keyEmail authentication
front-mail.pacing.agencyv=spf1 include:sendgrid.net ~allSPF (FrontApp)
send.updates.pacing.agencyv=spf1 include:amazonses.com ~allSPF (CRM1)
resend._domainkey.updates.pacing.agencyDKIM key (Resend)Email authentication

pacingagency.com

Name servers:

  • cheryl.ns.cloudflare.com
  • greg.ns.cloudflare.com

A Records:

SubdomainIPProxyPurpose
pacingagency.com49.13.82.194NoTwentyCRM instance
*.pacingagency.com49.13.82.194NoWildcard (TwentyCRM)

MX Records:

SubdomainPriorityTargetPurpose
pacingagency.com1smtp.google.comEmail

TXT Records:

SubdomainValuePurpose
pacingagency.comgoogle-site-verification=iHHzz4QGTEp6CwDG_fZCXxevCBr_zXMYr6n9N3-7lIEGoogle Search Console

pacingagency.co.uk

Name servers:

  • cheryl.ns.cloudflare.com
  • greg.ns.cloudflare.com

A Records:

SubdomainIPProxyPurpose
pacingagency.co.uk192.0.2.1YesMain redirect (Cloudflare Rules)
mail.pacingagency.co.uk157.90.126.220NoMail server

CNAME Records:

SubdomainTargetProxyPurpose
autoconfig.pacingagency.co.ukmail.pacingagency.co.ukNoEmail autoconfig
autodiscover.pacingagency.co.ukmail.pacingagency.co.ukNoEmail autodiscover
mta-sts.pacingagency.co.ukmail.pacingagency.co.ukNoMTA-STS

MX Records:

SubdomainPriorityTargetPurpose
pacingagency.co.uk10mail.pacingagency.co.ukEmail

TXT Records:

SubdomainValuePurpose
pacingagency.co.ukv=spf1 mx a:mail.pacingagency.co.uk -allSPF record
_dmarc.pacingagency.co.ukv=DMARC1; p=reject; rua=mailto:postmaster@pacingagency.co.ukDMARC policy (reject)
_mta-sts.pacingagency.co.ukv=STSv1; id=20241204MTA-STS

Infrastructure notes

Hetzner Cloud IPs:

  • 91.98.226.29 - Comments, DAM (ResourceSpace)
  • 91.99.193.35 - Email (Notifuse), Images (Notifuse CDN)
  • 91.98.70.125 - Headshots (HeadshotAI)
  • 91.98.150.95 - N8n
  • 49.13.82.194 - TwentyCRM (pacingagency.com)
  • 157.90.126.220 - Mail server (pacingagency.co.uk)

Other IPs:

  • 134.209.40.56 - API forms, Forms (likely DigitalOcean or similar)
  • 34.36.161.3 - User Journey Tool (Google Cloud Run)

Automation Scripts and Resources

  • scripts/resources/cloudflare/cloudflare-fetch-zones.sh: Fetches zone information, DNS records, SSL settings, Workers routes, and redirect rules for all three domains via Cloudflare API.
  • Output files: cloudflare-zones-full.json, cloudflare-zones-output.json (stored in scripts/resources/cloudflare/).

n8n Automations

Cache Clearing on Webflow Publish

Three active workflows automatically clear Cloudflare cache when Webflow sites are published:

WorkflowZone IDTagsPurpose
Pacing Website - Cache Clear On Publish7b33df94002298798689223a84510c73Pacing, Webflow, CloudflareClears cache for pacing.agency on publish
TTL Website - Cache Clear On Publish(TTL zone)TTL, Webflow, CloudflareClears cache for TTL client site on publish
HML Website - Cache Clear On Publish(HML zone)HML, Webflow, CloudflareClears cache for HML client site on publish

How it works:

  • Webflow sends a webhook to n8n when a site is published
  • n8n workflow receives the webhook and triggers a Cloudflare API call
  • Cloudflare cache is purged using POST /zones/{zone_id}/purge_cache with {"purge_everything": true}
  • Ensures fresh content is served immediately after Webflow publishes

Workflow IDs:

  • Pacing: N11idwXDFWNwGYDh
  • TTL: KowT1FqN6Xk6UoRE
  • HML: lQvLaJJihWpebP6c

See tools/n8n.md for complete workflow documentation and scripts/resources/n8n/ for workflow backups.

Dependencies

  • DNS and proxy configuration for all three domains.
  • Downstream: GTM loader delivered over Cloudflare edge via Stape.
  • Webflow CDN for main site.
  • Various self-hosted services on Hetzner Cloud.

Zone Configuration

SSL/TLS Settings

DomainSSL ModeCertificate StatusLast Modified
pacing.agencyFullActive2025-05-08
pacingagency.comStrictActive2025-10-07
pacingagency.co.ukFlexibleActive2024-07-22

Security Settings

  • All domains: Security Level set to "Medium"
  • HSTS enabled on main domain

Workers

pacing.agency

Route PatternWorker ScriptPurpose
*pacing.agency/sgtm*stape-pacingStape server-side GTM routing

Note: The worker stape-pacing handles requests to /sgtm* paths on the main domain, likely for server-side Google Tag Manager processing via Stape.

Call Tracking System Worker

Worker Name: pacing-call-tracking
Subdomain: pacing-call-tracking.hello-837.workers.dev
Purpose: Edge API for dynamic number insertion (DNI) and PPC call tracking

Features:

  • Number pool allocation and management
  • Session tracking with Cloudflare KV
  • Attribution data storage (gclid, UTM parameters)
  • Reporting API for call analytics
  • Integration with Twilio Functions for call handling

Storage:

  • KV Namespaces: SESSIONS, CLIENTS, POOL
  • R2 Bucket: pacing-call-records (permanent call record storage)

Related Documentation:

Redirect Rules

pacingagency.co.uk → pacing.agency

The redirect from pacingagency.co.uk to pacing.agency is configured via DNS (A record pointing to 192.0.2.1 with proxy enabled). The actual redirect logic is handled by Cloudflare's proxy layer or a Worker (to be confirmed).

Current configuration:

  • DNS A record: pacingagency.co.uk192.0.2.1 (proxied)
  • Comment in DNS: "Main Redirect - pacing.agency"
  • No Transform Rules or Bulk Redirects found via API

Page Rules and Cache Rules

  • No Page Rules currently configured on any domain
  • Cache rules to be documented (if any)

TODO

  • Document zone IDs and basic configuration
  • Document SSL/TLS settings
  • Document Workers routes
  • Investigate redirect mechanism for pacingagency.co.uk (likely Worker or Transform Rule not visible via standard API)
  • Document Browser Insights config and sampling
  • Note WAF, bot, and rate-limit rules if active
  • Document cache rules and page rules
  • Document any additional Workers beyond stape-pacing