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Pinterest

Purpose: Pinterest Conversion API via sGTM for advert tracking.

Current use​

  • Server tag Pinterest - Main in GTM-NHVBMP3D.
  • Advertiser ID: 549769377338.
  • Access token stored in variable Pinterest Access Token.
  • Event type currently set to standard; event mapping to inherit or use page_visit by default.

Dependencies​

  • Termly consent.
  • Marketing events from web GTM routed to sGTM.

TODO​

  • Confirm standard vs inherit event mapping and align to lead_form_submit / demo_form_submit.
  • Validate consent gating.
  • Document test mode usage and advertiser account owner.