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Meta

Purpose: Paid media tracking via Meta Pixel and CAPI through sGTM.

Current use​

  • Server-side tag Meta - Event Tag in GTM-NHVBMP3D sends events via CAPI.
  • Pixel ID: 1743482129607086.
  • Access token stored in variable Meta Access Token - Change.
  • Event name map: lead_form_submit → Lead; newsletter/demo placeholders are still INSERT (needs completion).
  • fbp/fbc read from _fbp/_fbc cookies; CAPI hash/ID enrichment enabled.

Dependencies​

  • sGTM GTM-NHVBMP3D, web GTM triggers for marketing events (lead_form_submit, demo_form_submit, newsletter_form_submit).
  • Termly consent; respect Consent Mode when confirmed.

TODO​

  • Fill in CAPI event name mapping for newsletter and demo submissions.
  • Confirm consent mapping and only send when marketing consent is true.
  • Confirm pixel/test events and verify deduping between web and server (if web pixel used).